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Hair Types:
Unruly, curly, coily, wavy, or frizz-prone hair.
Description:
The sulfate-free Smoothing Shampoo is formulated with Keratin Alpha Shaper and amino acid chains. Its rich, creamy texture gently cleanses the hair fibre while smoothing and strengthening the hair’s keratin. It softens and hydrates the hair, providing instant shine while helping control volume and frizz. The routine provides up to 2 weeks of frizz control* and softness*, for daily styling that is 3x faster**.
*Consumer test with 67 people after 4 applications of the Keratin Alpha Sleek Smoothing Transformative Treatment.
**Instrumental test after 4 applications of the Keratin Alpha Sleek Shampoo + Transformative Treatment + Serum.
Benefits:
95% less breakage
76% more shine
28% less frizz
Directions for Use:
Apply evenly to wet hair.
Emulsify until a rich lather forms.
Rinse thoroughly.
Follow with the Smoothing Treatment once a week for long-lasting results, alternating with the Disciplining Mask during other washes.
Fragrance:
Cosmic Violet. A sophisticated, rich, and fresh signature fragrance built around contrasts. Fruity notes blend fig leaf with the floral elegance of violet and iris. The sensory journey finishes with an ambered sandalwood note, creating a rich and creamy olfactory signature.
